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The Inception® chicken recipe is created with animal protein first to meet your feline companions needs. It contains no potatoes, legumes, corn, wheat, or soy.

The chicken in the Inception® chicken recipe comes from the rolling hills of Minnesota, cage-free, thus having a positive effect on your feline’s food.

The oats used in Inception® come from the pristine oat fields of Canada. Oats are high in fiber and contain antioxidants, vitamins, and minerals, all working together to promote and maintain the health and well-being of your feline.

Lastly, the millet and milo we use are grown in the vibrant green farmlands of North Dakota, harvested with care by local farmers and prepared to meet the high standards that your feline deserves. Millet is also a healthy source of carbohydrates for most felines and is easy to digest.

Inception Chicken Formula

  • Dry Cat Food
  • Suitable for All Lifestages
  • Free of Corn, Potato, Legume, Wheat and Soy
  • 70% Animal Protein Ingredient
  • Healthy Grains like Oats, Millet and Milo

[Scroll down for Ingredients List, Feeding Guide and Guaranteed Analysis.]

  • Chicken, Chicken Meal, Oats, Milo, Chicken Fat (Preserved With Mixed Tocopherols), Ground Flaxseeds, Millet, Natural Flavors, Potassium Chloride, Choline Chloride, Taurine, Fructooligosaccharide, Salt, Dandelion Greens, Minerals (Zinc Proteinate, Manganese Proteinate, Copper Proteinate, Magnesium Proteinate, Sodium Selenite, Calcium Iodate), Vitamins (Thiamine Mononitrate, Niacin Supplement, Vitamin E Supplement, Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin A Supplement, Vitamin B12 Supplement, Vitamin D3 Supplement, Folic Acid)

  • Weight Daily Feed*
    0.9kg or Less 1/8 Cup
    0.9kg - 1.8kg 1/8 - 1/4 Cups
    1.8kg - 2.7kg 1/4 Cups
    2.7kg - 3.6kg
    1/4 Cups
    3.6kg - 4.5kg
    1/4 - 3/8 Cups
    4.5kg - 5.4kg
    3/8 - 1/2 Cups
    5.4kg - 6.3kg
    1/2 Cups

    Above guide based on daily serving for Adult Cats.

    Inception® Chicken Recipe for cats is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) Cat Food Nutrient Profiles for all life stages.

    *Standard 8-fluid ounce measuring cup.

    Kitten - Post-weaning to 5 months old feed three times as much food as an adult cat of the same weight. Between 5 months to 1 year old, feed kitten 1.5 to 2 times as much food as an adult cat and start feeding kittens as adults after one year. Moisten food if desired. Always maintain a clean water supply that your kitten can easily access.
    Pregnant & Lactating – Monitor and maintain an adequate source of food so that your pregnant or lactating cat can freely eat as she needs. Always maintain a clean water supply that your pregnant or lactating cat can easily access.

    When switching your cat’s diet we recommend it should be done gradually over 5-7 days, increasing the amount each day with the present diet as a sudden change in diet may result in digestive disturbance.

  • Nutrient
    Dry Matter
    Crude Protein (min) 30.0%
    Crude Fat (min) 15.0%
    Crude Fibre (max) 7.0%
    Moisture (max)
    Calcium (min) 1.1%
    Ash (min) 8.0%
    Phosphorous (min) 0.9%
    Total Omega-6 Fatty Acids (min)
    Total Omega-3 Fatty Acids (min) 0.75%

    3,700 kcal per kg, 421 kcal per cup

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