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Chicken

Inception

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The inception chicken recipe is created with animal protein first to meet your canine’s companions needs. It contains no potatoes, legumes, corn, wheat, or soy. 

The chicken in the inception chicken recipe comes from the rolling hills of Minnesota, cage-free, thus having a positive effect on your dog’s food. The oats used in inception come from the pristine oat fields of Canada. Oats are high in fiber and contain antioxidants, vitamins, and minerals, all working together to promote and maintain the health and well-being of your dog.

Lastly, the millet and milo we use are grown in the vibrant green farmlands of North Dakota, harvested with care by local farmers and prepared to meet the high standards that your dog deserves. Millet is also a healthy source of carbohydrates for most dogs and is easy to digest.

Inception Chicken Formula

  • Dry Dog Food
  • Suitable for All Lifestages, Except Growth of Large Breed Dogs
  • Free of Corn, Potato, Legume, Wheat and Soy
  • 70% Animal Protein Ingredient
  • Healthy Grains like Oats, Millet and Milo

[Scroll down for Ingredients List, Feeding Guide and Guaranteed Analysis.]

Category: Adult, All Breeds, All Life Stages, Chicken, Dog Food, Dry Dog Food, Grain Inclusive, Puppy


  • Chicken, Chicken Meal, Oats, Millet, Chicken Fat (Mixed Tocopherol Preserved), Milo, Ground Flaxseeds, Natural Flavor, Calcium Carbonate, Dicalcium Phosphate, Salt, Potassium Chloride, Taurine, Choline Chloride, L-Carnitine, Vitamins (Vitamin A Acetate, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, D-Calcium Pantothenate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate).

  • Weight Daily Feed*
    4.5kg or Less 1/4 -3/4 Cup
    4.5kg - 9.1kg 3/4 - 1 1/2 Cups
    9.1kg - 13.6kg 1 1/2 - 2 Cups
    13.6kg - 18.1kg
    		 2 - 2 1/4 Cups
    18.1kg - 27.2kg
    		 2 1/4 - 3 1/4 Cups
    27.2kg - 36.3kg
    		 3 1/4 - 4 Cups
    36.3kg - 45.4kg
    		 4 - 4 3/4Cups

    Above guide based on daily serving.

    Inception® Chicken Recipe for dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) for all life stages except the growth of large size dogs (70 pounds or more as an adult).

    *Standard 8-fluid ounce measuring cup.

    Puppy – Feed up to twice the amount per day
    Gestation & Lactation – Feed up to three times the adult amount per day

    When switching your dog’s diet, we recommend that it should be done gradually over 5-7 days, increasing the amount each day with the present diet as sudden change in diet may result in digestive disturbances.

  • Nutrient
    		 Dry Matter
    Crude Protein (min) 25%
    Crude Fat (min) 15%
    Crude Fibre (max) 6%
    Moisture (max)
    		 12%
    Calcium (min) 1.2%
    Phosphorous (min) 1.1%
    Total Omega-6 FA (min)
    		 3.0%
    Total Omega-3 FA (min) 0.50%
    Taurine (min)
    		 0.20 %

    3,690 kcal per kg, 406 kcal per cup



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    Body Weight
    of your dog    		 Amount to feed for
    2% of body weight
    per day    		 Amount to feed for
    4% of body weight
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    4 kg 80g 160g 240g
    5 kg 100g 200g 300g
    6 kg 120g 240g 360g
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    8 kg 160g 320g 480g
    9 kg 180g 360g 540g
    10 kg 200g 400g 600g
    15 kg 300g 600g 900g
    20 kg 400g 800g 1200g
    25 kg 500g 1000g 1500g

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    Please note that we have a minimum order and delivery restrictions on this product as it is raw food and will need to be delivered frozen. Please see the Order & Delivery tab, or view the second photo on this product.

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    BUY 10 FREE 1! - Promotion not available in conjunction with other discounts.

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    Please note that we have a minimum order and delivery restrictions on this product as it is raw food and will need to be delivered frozen. Please see the Order & Delivery tab, or view the second photo on this product.

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    Please note that we have a minimum order and delivery restrictions on this product as it is raw food and will need to be delivered frozen. Please see the Order & Delivery tab, or view the second photo on this product.

  • As this product is raw food and will need to be delivered frozen, we have the following restrictions in place:

    1) We have minimum orders depending on your location - refer to our photos in the product page. Feel free to contact us for a confirmation.

    2) There could be delivery fees depending on your location - refer to our photos in the product page. Feel free to contact us for a confirmation.

    BUY 10 FREE 1! - Promotion not available in conjunction with other discounts.

    Coco&Joe orders are typically processed for delivery within 1-2 working days after your order is placed. We will get in touch to schedule delivery with you.

View full product details

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    Please note that we have a minimum order and delivery restrictions on this product as it is raw food and will need to be delivered frozen. Please see the Order & Delivery tab, or view the second photo on this product.

  • Adults: Feed 2 to 4% of your dog's body weight per day. If you feel your dog is thin, then start with 4% of his body weight per day and then reassess it later. If you have an overweight dog, then start with 2%. Monitor your dog's weight regularly to adjust the amount you feed. 

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    Body Weight
    of your dog    		 Amount to feed for
    2% of body weight
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    4% of body weight
    per day     		Amount to feed for
    6% of body weight
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    2 kg 40g 80g 120g
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    5 kg 100g 200g 300g
    6 kg 120g 240g 360g
    7 kg 140g 280g 420g
    8 kg 160g 320g 480g
    9 kg 180g 360g 540g
    10 kg 200g 400g 600g
    15 kg 300g 600g 900g
    20 kg 400g 800g 1200g
    25 kg 500g 1000g 1500g

    Please note that we have a minimum order and delivery restrictions on this product as it is raw food and will need to be delivered frozen. Please see the Order & Delivery tab, or view the second photo on this product.

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    The above Crude Protein, Fat and Fiber are not based on Dry Matter basis. Convert to dry matter basis if you'd like to compare it to kibbles/dry dog food. Alternatively, contact us and we will be happy to help.

    Please note that we have a minimum order and delivery restrictions on this product as it is raw food and will need to be delivered frozen. Please see the Order & Delivery tab, or view the second photo on this product.

  • As this product is raw food and will need to be delivered frozen, we have the following restrictions in place:

    1) We have minimum orders depending on your location - refer to our photos in the product page. Feel free to contact us for a confirmation.

    2) There could be delivery fees depending on your location - refer to our photos in the product page. Feel free to contact us for a confirmation.

    BUY 10 FREE 1! - Promotion not available in conjunction with other discounts.

    Coco&Joe orders are typically processed for delivery within 1-2 working days after your order is placed. We will get in touch to schedule delivery with you.

View full product details

Size