Natural Balance
We Believe In Natural Balance
Our food and treats are made with quality ingredients like sweet potatoes, legumes and brown rice, and premium animal proteins such as chicken, lamb, salmon and venison.
We know that the best food is not only healthy, it’s safe. That’s why we test every batch of Natural Balance® food and treats at a certified reference laboratory. And we don’t just do one test, we do nine. So you can always be confident your batch is safe.
When you contact us, you will talk to a highly trained Veterinary Technician with a background in animal health science who is committed to helping you find the perfect food for your pet.
We do everything we can to make sure you and your pet love our products just as much as we do. And as part of our Buy With Confidence® promise, we guarantee it!
Duck & Potato (GF + LI)
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Formulated with a limited list of premium protein and carbohydrate sources, this L.I.D. Limited Ingredient Diets® formula is excellent when you are seeking alternative ingredients for your pet. L.I.D. Limited Ingredient Diets® Duck & Potato Canned Dog Formula is a grain-free diet that is also designed to maintain your dog’s digestive health while supporting healthy skin and a shiny, luxurious coat.
Duck & Potato Formula
- Wet Dog Food
- Suitable for All Life Stages, All Breeds
- Complete, Balanced Nutrition for Puppies, Adults, and Seniors
- Excellent When Seeking Alternative Ingredients
- Maintains Digestive Health
- Premium Grain-Free Energy Source
- Supports Healthy Skin & Shiny Coat
- No Artificial Flavors, Colors, or Preservatives
- Each can weighs 369g
[Scroll down for Ingredients List, Feeding Guide and Guaranteed Analysis.]
Potato and Duck Small Bites (GF+LI)
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Potatoes, Duck Meal, Duck, Dried Potato Products, Canola Oil (Preserved with Mixed Tocopherols), Flaxseed, Potato Protein, Natural Flavor, Salmon Oil (Preserved with Mixed Tocopherols), Potassium Chloride, Salt, Dl-Methionine, Choline Chloride, Vitamins (Vitamin E Supplement, Niacin, D-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Thiamine Mononitrate, Vitamin D3 Supplement, Pyridoxine Hydrochloride, Folic Acid, Biotin, Vitamin B12 Supplement), Taurine, Minerals (Zinc Proteinate, Zinc Sulfate, Ferrous Sulfate, Iron Proteinate, Copper Sulfate, Copper Proteinate, Manganese Sulfate, Manganese Proteinate, Calcium Iodate, Sodium Selenite), Citric Acid (Preservative), Mixed Tocopherols (Preservative), Rosemary Extract
Limited Ingredient Diets
- Suitable for Adult, Small Breeds
- Complete, Balanced Nutrition for Adult Maintenance
- Excellent When Seeking Alternative Ingredients
- Encourages Digestive Health
- Dental Health for Your Small Breed
- Highly Digestible Grain-Free Energy Source
- Supports Healthy Skin and Shiny Coat
- No Artificial Flavours, Colours, or Preservatives
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Weight Feed (Approx.) 4.5kg or less 1/2 - 3/4 cup 4.5 - 9.1kg 3/4 - 1 1/2 cup 9.1 - 13.6kg 1 1/2 - 2 cups 13.6 - 18.1kg 2 - 2 1/2 cups Above guide based on daily serving.
1 Cup = 8oz. 375 Calories/Cup
The amounts in the table are intended as guidelines only. The food intake should be adjusted according to the age, weight, breed, temperature, climate and activity level of your dog. Consult a veterinarian for specific weight recommendations.
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Crude Protein (min.) 21.0% Crude Fat (min.) 10.0% Crude Fibre (max.) 4.0% Moisture (max.) 10.0% Docosahexaenoic Acid (min.) 0.01% Calcium (min.) 0.8% Phosphorus (min.) 0.6% Omega-3 Fatty Acid* (min.) 0.5% Omega-6 Fatty Acid* (min.) 1.7% *If an item has an *, this nutrient is not recognised as an essential nutrient by the AAFCO Dog Nutrient Profiles.
Potato and Duck (GF+LI)
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Potatoes, Duck Meal, Duck, Dried Potato Products, Canola Oil (Preserved With Mixed Tocopherols), Flaxseed, Potato Protein, Natural Flavor, Salmon Oil (Preserved with Mixed Tocopherols), Potassium Chloride, Salt, Dl-Methionine, Choline Chloride, Vitamins (Vitamin E Supplement, Niacin, D-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Thiamine Mononitrate, Vitamin D3 Supplement, Pyridoxine Hydrochloride, Folic Acid, Biotin, Vitamin B12 Supplement), Taurine, Minerals (Zinc Proteinate, Zinc Sulfate, Ferrous Sulfate, Iron Proteinate, Copper Sulfate, Copper Proteinate, Manganese Sulfate, Manganese Proteinate, Calcium Iodate, Sodium Selenite), Citric Acid (Preservative), Mixed Tocopherols (Preservative), Rosemary Extract
Limited Ingredient Diets
- Suitable for Adult, All Breeds
- Complete, Balanced Nutrition for Adult Maintenance
- Excellent When Seeking Alternative Ingredients
- Maintains Digestive Health
- Highly Digestible Grain-Free Energy Source
- Supports Healthy Skin and Shiny Coat
- No Artificial Flavours, Colours, or Preservatives
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Weight Feed (Approx.) 4.5kg or less 1/2 - 1 cup 4.5 - 9.1kg 1 - 1 1/2 cup 9.1 - 13.6kg 1 1/2 - 2 1/4 cups 13.6 - 18.1kg 2 1/4 - 2 3/4 cups 18.1 - 27.2kg 2 3/4 - 3 1/2 cups 27.2 - 36.3kg 3 1/2 - 4 1/2 cups 36.3 - 45.4kg 4 3/4 - 5 1/4 cups Above guides based on daily serving.
1 Cup = 8oz. 350 Calories/Cup
The amounts in the table are intended as guidelines only. The food intake should be adjusted according to the age, weight, breed, temperature, climate and activity level of your dog. Consult a veterinarian for specific weight recommendations.
Adult dogs should be fed either once or twice per day. When you first start feeding Natural Balance® L.I.D. Limited Ingredient Diets® Potato & Duck Dry Dog Formula, we suggest starting with the amounts recommended in the table. Energy requirements vary with environmental conditions, temperature and activity of your dog. The amount of food should always be adjusted to suit your dog's needs.
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Crude Protein (min.) 21.0% Crude Fat (min.) 10.0% Crude Fibre (max.) 4.0% Moisture (max.) 10.0% Docosahexaenoic Acid (min.) 0.01% Calcium (min.) 0.08% Phosphorus (min.) 0.6% Omega-3 Fatty Acid* (min.) 0.5% Omega-6 Fatty Acid* (min.) 1.7% *If an item has an *, this nutrient is not recognised as an essential nutrient by the AAFCO Dog Nutrient Profiles.
Ultra Premium Small Bites
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Chicken, Brown Rice, Oat Groats, Chicken Meal, Dried Potatoes, Dried Peas, Chicken Fat (preserved with mixed tocopherols), Dried Carrots, Duck Meal, Pea Fiber, Oat Hulls, Natural Flavor, Tomato Pomace, Flaxseed, Menhaden Oil, Salt, Potassium Chloride, DL-Methionine, Choline Chloride, Dicalcium Phosphate, Minerals (Zinc Amino Acid Chelate, Zinc Sulfate, Ferrous Sulfate, Iron Amino Acid Chelate, Copper Sulfate, Copper Amino Acid Chelate, Sodium Selenite, Manganese Sulfate, Manganese Amino Acid Chelate, Calcium Iodate), L-Ascorbyl-2-Polyphosphate (source of Vitamin C), L-Tryptophan, Vitamins (Vitamin E Supplement, Niacin, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Thiamine Mononitrate, Biotin, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Folic Acid), Citric Acid (preservative), Mixed Tocopherols (preservative), Taurine, Dried Cranberries, Dried Blueberries, Dried Spinach, L-Lysine, Dried Kelp, Dried Yucca Schidigera Extract, Rosemary Extract.
Ultra Premium Formula
- Suitable for Puppy to Adult, Small Breeds
- Supports Healthy Digestion
- Maintains Strong Immune Function
- Supports Neural Development
- Strong, Healthy Bones and Teeth
- Healthy Muscle Development
- Helps Support Healthy Heart and Eyes
- Maintains Healthy Skin and Shiny Coat
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Weight Feed (Approx.) 4.5kg or less 1/2 - 1 cup 4.5 - 9.1kg 1 - 1 1/2 cup 9.1 - 13.6kg 1 1/2 - 2 cups 13.6 - 18.1kg 2 - 2 1/2 cups Above guide based on daily serving.
1 Cup = 8oz. 360 Calories/Cup
These feeding guidelines are suggested only. Feeding amounts may vary by breed, activity level, temperament and climate.
For a more detailed guide when feeding puppies, pregnant and lactating females, and working and older dogs, click here.
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Crude Protein (min.) 23.0% Crude Fat (min.) 13.0% Crude Fibre (max.) 3.0% Moisture (max.) 10.0% Calcium (min.) 1.2% Phosphorous (min.) 1.0% Vitamin E (min.) 100IU/kg Taurine* (min.) 0.05% Ascorbic Acid (Vitamin C)* (min.) 200mg/kg Eicosapentaenoic Acid & Docosahexaenoic Acid* (min.) 0.25% Omega-3 Fatty Acid* (min.) 0.4% Omega-6 Fatty Acid* (min.) 2.5% *If an item has an *, this nutrient is not recognised as an essential nutrient by the AAFCO Dog Nutrient Profiles.
Ultra Premium
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Chicken, Brown Rice, Oat Groats, Chicken Meal, Potatoes, Brewers Rice, Chicken Fat (preserved with mixed tocopherols), Dried Carrots, Duck Meal, Pea Fiber, Oat Hulls, Natural Flavor, Tomato Pomace, Flaxseed, Menhaden Oil, Salt, Potassium Chloride, DL-Methionine, Choline Chloride, Dicalcium Phosphate, Minerals (Zinc Amino Acid Chelate, Zinc Sulfate, Ferrous Sulfate, Iron Amino Acid Chelate, Copper Sulfate, Copper Amino Acid Chelate, Sodium Selenite, Manganese Sulfate, Manganese Amino Acid Chelate, Calcium Iodate), L-Ascorbyl-2-Polyphosphate (source of Vitamin C), L-Tryptophan, Vitamins (Vitamin E Supplement, Niacin, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Thiamine Mononitrate, Biotin, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Folic Acid), Citric Acid (preservative), Mixed Tocopherols (preservative), Taurine, Dried Cranberries, Dried Blueberries, Dried Spinach, L-Lysine, Dried Kelp, Dried Yucca Schidigera Extract, Rosemary Extract.
Ultra Premium Formula
- Suitable for Puppy to Adult, Small Breeds
- Supports Healthy Digestion
- Maintains Strong Immune Function
- Supports Neural Development
- Strong, Healthy Bones and Teeth
- Healthy Muscle Development
- Helps Support Healthy Heart and Eyes
- Maintains Healthy Skin and Shiny Coat
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Weight Feed (Approx.) 4.5kg or less 1/2 - 1 cup 4.5 - 9.1kg 1 - 1 1/2 cup 9.1 - 13.6kg 1 1/2 - 2 cups 13.6 - 18.1kg 2 - 2 1/2 cups 18.1 - 27.2kg 2 1/2 - 3 1/2 cups 27.2 - 36.3kg 3 1/2 - 4 1/2 cups 36.3 - 45.4kg 4 1/2 - 5 1/4 cups Above guide based on daily serving.
1 Cup = 8oz. 360 Calories/Cup
These feeding guidelines are suggested only. Feeding amounts may vary by breed, activity level, temperament and climate.
For a more detailed guide when feeding puppies, pregnant and lactating females, click here.
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Crude Protein (min.) 23.0% Crude Fat (min.) 13.0% Crude Fibre (max.) 3.0% Moisture (max.) 10.0% Calcium (min.) 1.2% Phosphorous (min.) 1.0% Vitamin E (min.) 100IU/kg Taurine* (min.) 0.05% Ascorbic Acid (Vitamin C)* (min.) 200mg/kg Eicosapentaenoic Acid & Docosahexaenoic Acid* (min.) 0.25% Omega-3 Fatty Acid* (min.) 0.4% Omega-6 Fatty Acid* (min.) 2.5% *If an item has an *, this nutrient is not recognised as an essential nutrient by the AAFCO Dog Nutrient Profiles.
Potato & Duck (LI + GF)
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With a limited number of premium protein and carbohydrate sources, these nutritious all natural dog treats make an excellent addition to a limited ingredient diet. These anytime treats are also designed to support your dog’s digestive health, and they have a delicious taste and crunchy texture that dogs love!
L.I.T. Limited Ingredient Treats® Potato & Duck Formula are also available in Small Bites.
Limited Ingredient Treats
- Dry Dog Treats
- Suitable for All Life Stages, All Breeds
- Supports Digestive Health
- High Quality Ingredients
- Delicious Taste & Crunchy Texture
- Supports Skin & Coat Condition
- No Artificial Flavours, Colours, or Preservatives
- Grain-Free
[Scroll down for Ingredients List, Feeding Guide and Guaranteed Analysis.]
Potato & Duck Small Bites (LI + GF)
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With a limited number of premium protein and carbohydrate sources, these nutritious all natural dog treats make an excellent addition to a limited ingredient diet. These anytime treats are also designed to support your dog’s digestive health, and they have a delicious taste and crunchy texture that dogs love!
L.I.T. Limited Ingredient Treats® Potato & Duck Formula are also available in Regular Bites.
Limited Ingredient Treats
- Dry Dog Treats
- Suitable for All Life Stages, All Breeds
- Supports Digestive Health
- High Quality Ingredients
- Delicious Taste & Crunchy Texture
- Supports Skin & Coat Condition
- No Artificial Flavours, Colours, or Preservatives
- Grain-Free
[Scroll down for Ingredients List, Feeding Guide and Guaranteed Analysis.]
Turkey, Chicken & Duck (GF)
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This savory grain-free entrée features high-quality turkey, chicken and duck mixed with wholesome vegetables and fruit including peas, carrots, and more. Served in a tasty gravy, this platefull of goodness has complete & balanced nutrition for all breeds of adult cats.
Your cat will love to lap up and devour the delicious meal inside our Platefulls®Turkey, Chicken & Duck Formula in Gravy Cat Pouch!
Platefulls Formula
- Wet Cat Food
- Suitable for Adults, All Breeds
- Complete & Balanced Nutrition for All Breeds of Adult Cats
- Made with High-Quality Ingredients
- Grain-Free Formula
- Healthy Blend of Vegetables and Fruit
- No Artificial Flavors, Colors, or Preservatives
- Each pouch weighs 85g
[Scroll down for Ingredients List, Feeding Guide and Guaranteed Analysis.]