Natural Balance
We Believe In Natural Balance
Our food and treats are made with quality ingredients like sweet potatoes, legumes and brown rice, and premium animal proteins such as chicken, lamb, salmon and venison.
We know that the best food is not only healthy, it’s safe. That’s why we test every batch of Natural Balance® food and treats at a certified reference laboratory. And we don’t just do one test, we do nine. So you can always be confident your batch is safe.
When you contact us, you will talk to a highly trained Veterinary Technician with a background in animal health science who is committed to helping you find the perfect food for your pet.
We do everything we can to make sure you and your pet love our products just as much as we do. And as part of our Buy With Confidence® promise, we guarantee it!
Sweet Potato & Fish (GF + LI)
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Formulated with a limited list of premium protein and carbohydrate sources, this L.I.D. Limited Ingredient Diets® formula is excellent when you are seeking alternative ingredients for your pet. L.I.D. Limited Ingredient Diets® Sweet Potato & Fish Canned Dog Formula is a grain-free diet that is also designed to maintain your dog’s digestive health while supporting healthy skin and a shiny, luxurious coat.
Sweet Potato & Fish Formula
- Wet Dog Food
- Suitable for All Life Stages, All Breeds
- Complete, Balanced Nutrition for Puppies, Adults, and Seniors
- Excellent When Seeking Alternative Ingredients
- Maintains Digestive Health
- Premium Grain-Free Energy Source
- Supports Healthy Skin & Shiny Coat
- No Artificial Flavors, Colors, or Preservatives
- Each can weighs 369g
[Scroll down for Ingredients List, Feeding Guide and Guaranteed Analysis.]
Salmon & Sweet Potato Small Bites (GF+LI)
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Limited Ingredient Diets
- Suitable for Adult, All Breeds
- Complete, Balanced Nutrition for Adult Dogs
- Excellent When Seeking Alternative Ingredients
- Maintains Digestive Health
- Premium Grain-Free Energy Source
- A Premium Quality Protein Source
- Supports Healthy Skin and Shiny Coat
- No Artificial Flavours or Colours
[Scroll down for Ingredients List, Feeding Guide and Guaranteed Analysis.]
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New Formula: Salmon, Menhaden Fish Meal, Sweet Potatoes, Cassava Flour, Potatoes, Sunflower Oil (preserved with Mixed Tocopherols), Brewers Dried Yeast, Flaxseed, Natural Flavor, Potato Protein, Salt, Menhaden Fish Oil (preserved with Mixed Tocopherols), Potassium Chloride, Taurine, DL-Methionine, Vitamins (Vitamin E Supplement, Niacin, D-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Thiamine Mononitrate, Menadione Sodium Bisulfite Complex, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Biotin, Folic Acid), Minerals (Zinc Proteinate, Zinc Sulfate, Ferrous Sulfate, Iron Proteinate, Copper Sulfate, Copper Proteinate, Manganese Sulfate, Manganese Proteinate, Sodium Selenite, Calcium Iodate), Choline Chloride, Dicalcium Phosphate, Citric Acid (Used As A Preservative), Rosemary Extract, Green Tea Extract, Spearmint Extract.
Old Formula: Sweet Potatoes, Salmon, Menhaden Fish Meal, Potato Protein, Canola Oil (Preserved with Mixed Tocopherols), Natural Flavor, Dried Potato Products, Salt, Salmon Oil (Preserved with Mixed Tocopherols), Dl-Methionine, Minerals (Zinc Proteinate, Zinc Sulfate, Ferrous Sulfate, Iron Proteinate, Copper Sulfate, Copper Proteinate, Manganese Sulfate, Manganese Proteinate, Calcium Iodate, Sodium Selenite), Vitamins (Vitamin E Supplement, Niacin, D-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Thiamine Mononitrate, Vitamin D3 Supplement, Pyridoxine Hydrochloride, Folic Acid, Biotin, Vitamin B12 Supplement), Choline Chloride, Flaxseed, Potassium Chloride, Taurine, Citric Acid (Preservative), Mixed Tocopherols (Preservative), Rosemary Extract
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Weight Feed (Approx.) 4.5kg or less up to 1 cup 4.5 - 9.1kg 1 - 1 1/2 cup 9.1 - 13.6kg 1 1/2 - 2 1/4 cups 13.6 - 18.1kg 2 1/4 - 2 3/4 cups Above guides based on daily serving.
1 Cup = 8oz. 350 Calories/Cup
The amounts in the table are intended as guidelines only. The food intake should be adjusted according to the age, weight, breed, temperature, climate and activity level of your dog. Consult a veterinarian for specific weight recommendations.
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Crude Protein (min.) 24.0% Crude Fat (min.) 10.0% Crude Fibre (max.) 4.0% Moisture (max.) 10.0% Calcium (min.) 0.8% Phosphorus (min.) 0.6% Zinc (min.) 80 mg/kg Vitamin E (min.) 50 IU/kg
Taurine* (min.) 0.3%
Omega-3 Fatty Acid* (min.) 2.0% Omega-6 Fatty Acid* (min.) 0.5% *If an item has an *, this nutrient is not recognised as an essential nutrient by the AAFCO Dog Nutrient Profiles.
Salmon & Sweet Potato (GF+LI)
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Limited Ingredient Diets
- Suitable for Adult, All Breeds
- Complete, Balanced Nutrition for Adult Dogs
- Excellent When Seeking Alternative Ingredients
- Maintains Digestive Health
- Premium Grain-Free Energy Source
- A Premium Quality Protein Source
- Supports Healthy Skin and Shiny Coat
- No Artificial Flavours or Colours
[Scroll down for Ingredients List, Feeding Guide and Guaranteed Analysis.]
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New Formula: Salmon, Menhaden Fish Meal, Sweet Potatoes, Cassava Flour, Potatoes, Sunflower Oil (preserved with Mixed Tocopherols), Brewers Dried Yeast, Flaxseed, Natural Flavor, Potato Protein, Salt, Menhaden Fish Oil (preserved with Mixed Tocopherols), Potassium Chloride, Taurine, DL-Methionine, Vitamins (Vitamin E Supplement, Niacin, D-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Thiamine Mononitrate, Menadione Sodium Bisulfite Complex, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Biotin, Folic Acid), Minerals (Zinc Proteinate, Zinc Sulfate, Ferrous Sulfate, Iron Proteinate, Copper Sulfate, Copper Proteinate, Manganese Sulfate, Manganese Proteinate, Sodium Selenite, Calcium Iodate), Choline Chloride, Dicalcium Phosphate, Citric Acid (Used As A Preservative), Rosemary Extract, Green Tea Extract, Spearmint Extract.
Old Formula: Sweet Potatoes, Salmon, Menhaden Fish Meal, Potato Protein, Canola Oil (Preserved with Mixed Tocopherols), Natural Flavor, Dried Potato Products, Salt, Salmon Oil (Preserved with Mixed Tocopherols), Dl-Methionine, Minerals (Zinc Proteinate, Zinc Sulfate, Ferrous Sulfate, Iron Proteinate, Copper Sulfate, Copper Proteinate, Manganese Sulfate, Manganese Proteinate, Calcium Iodate, Sodium Selenite), Vitamins (Vitamin E Supplement, Niacin, D-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Thiamine Mononitrate, Vitamin D3 Supplement, Pyridoxine Hydrochloride, Folic Acid, Biotin, Vitamin B12 Supplement), Choline Chloride, Flaxseed, Potassium Chloride, Taurine, Citric Acid (Preservative), Mixed Tocopherols (Preservative), Rosemary Extract
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Weight Feed (Approx.) 4.5kg or less Up to 1 cup 4.5 - 9.1kg 1 - 1 1/2 cup 9.1 - 13.6kg 1 1/2 - 2 1/4 cups 13.6 - 18.1kg 2 1/4 - 2 3/4 cups 18.1 - 27.2kg 2 3/4 - 3 1/2 cups 27.2 - 36.3kg 3 1/2 - 4 1/2 cups 36.3 - 45.4kg 4 1/2 - 5 1/4 cups Above guides based on daily serving.
1 Cup = 8oz. 350 Calories/Cup
The amounts in the table are intended as guidelines only. The food intake should be adjusted according to the age, weight, breed, temperature, climate and activity level of your dog. Consult a veterinarian for specific weight recommendations.
Adult dogs should be fed either once or twice per day. When you first start feeding Natural Balance® L.I.D. Limited Ingredient Diets® Sweet Potato & Fish Dry Dog Formula, we suggest starting with the amounts recommended in the table. Energy requirements vary with environmental conditions, temperature and activity of your dog. The amount of food should always be adjusted to suit your dog's needs.
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Crude Protein (min.) 24.0% Crude Fat (min.) 10.0% Crude Fibre (max.) 4.0% Moisture (max.) 10.0% Calcium (min.) 0.8% Phosphorus (min.) 0.6% Zinc (min.) 80 mg/kg Vitamin E (min.) 50 IU/kg
Taurine* (min.) 0.3%
Omega-3 Fatty Acid* (min.) 2.0% Omega-6 Fatty Acid* (min.) 0.5% *If an item has an *, this nutrient is not recognised as an essential nutrient by the AAFCO Dog Nutrient Profiles.
Mackerel & Sardine (GF)
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This savory entrée features high-quality mackerel & sardine mixed with vegetables and fruit including peas, carrots, potatoes, and cranberries. Scientifically designed to support the needs of adult indoor cats, this grain-free diet is also served in a tasty gravy.
Your cat will love to lap up and devour the delicious meal inside our Platefulls® Indoor Mackerel & Sardine Formula in Gravy Cat Pouch!
Indoor Platefulls Formula
- Wet Cat Food
- Suitable for Adults, All Breeds
- Complete & Balanced Nutrition for All Breeds of Adult Cats
- Made with High-Quality Ingredients
- Grain-Free Formula
- Healthy Blend of Vegetables and Fruit
- No Artificial Flavors, Colors, or Preservatives
- Each pouch weighs 85g
[Scroll down for Ingredients List, Feeding Guide and Guaranteed Analysis.]
Sweet Potato & Fish (LI + GF)
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With a limited number of premium protein and carbohydrate sources, these nutritious all natural dog treats make an excellent addition to a limited ingredient diet. These grain-free treats are also designed to support your dog’s digestive health, and they have a delicious taste and crunchy texture that dogs love!
L.I.T. Limited Ingredient Treats® Sweet Potato & Fish are also available in Small Bites.
Limited Ingredient Treats
- Dry Dog Treats
- Suitable for All Life Stages, All Breeds
- Supports Digestive Health
- High Quality Ingredients
- Delicious Taste & Crunchy Texture
- Supports Skin & Coat Condition
- No Artificial Flavours, Colours, or Preservatives
- No Soy, Corn, or Wheat
- Grain-Free
[Scroll down for Ingredients List, Feeding Guide and Guaranteed Analysis.]
Sweet Potato & Fish Small Bites (LI + GF)
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With a limited number of premium protein and carbohydrate sources, these nutritious all natural dog treats make an excellent addition to a limited ingredient diet. These grain-free treats are also designed to support your dog’s digestive health, and they have a delicious taste and crunchy texture that dogs love!
L.I.T. Limited Ingredient Treats® Sweet Potato & Fish are also available in Regular Bites.
Limited Ingredient Treats
- Dry Dog Treats
- Suitable for All Life Stages, All Breeds
- Supports Digestive Health
- High Quality Ingredients
- Delicious Taste & Crunchy Texture
- Supports Skin & Coat Condition
- No Artificial Flavours, Colours, or Preservatives
- No Soy, Corn, or Wheat
- Grain-Free
[Scroll down for Ingredients List, Feeding Guide and Guaranteed Analysis.]