Natural Balance
We Believe In Natural Balance
Our food and treats are made with quality ingredients like sweet potatoes, legumes and brown rice, and premium animal proteins such as chicken, lamb, salmon and venison.
We know that the best food is not only healthy, it’s safe. That’s why we test every batch of Natural Balance® food and treats at a certified reference laboratory. And we don’t just do one test, we do nine. So you can always be confident your batch is safe.
When you contact us, you will talk to a highly trained Veterinary Technician with a background in animal health science who is committed to helping you find the perfect food for your pet.
We do everything we can to make sure you and your pet love our products just as much as we do. And as part of our Buy With Confidence® promise, we guarantee it!
Salmon & Sweet Potato Small Bites (GF+LI)
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Limited Ingredient Diets
- Suitable for Adult, All Breeds
- Complete, Balanced Nutrition for Adult Dogs
- Excellent When Seeking Alternative Ingredients
- Maintains Digestive Health
- Premium Grain-Free Energy Source
- A Premium Quality Protein Source
- Supports Healthy Skin and Shiny Coat
- No Artificial Flavours or Colours
[Scroll down for Ingredients List, Feeding Guide and Guaranteed Analysis.]
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New Formula: Salmon, Menhaden Fish Meal, Sweet Potatoes, Cassava Flour, Potatoes, Sunflower Oil (preserved with Mixed Tocopherols), Brewers Dried Yeast, Flaxseed, Natural Flavor, Potato Protein, Salt, Menhaden Fish Oil (preserved with Mixed Tocopherols), Potassium Chloride, Taurine, DL-Methionine, Vitamins (Vitamin E Supplement, Niacin, D-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Thiamine Mononitrate, Menadione Sodium Bisulfite Complex, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Biotin, Folic Acid), Minerals (Zinc Proteinate, Zinc Sulfate, Ferrous Sulfate, Iron Proteinate, Copper Sulfate, Copper Proteinate, Manganese Sulfate, Manganese Proteinate, Sodium Selenite, Calcium Iodate), Choline Chloride, Dicalcium Phosphate, Citric Acid (Used As A Preservative), Rosemary Extract, Green Tea Extract, Spearmint Extract.
Old Formula: Sweet Potatoes, Salmon, Menhaden Fish Meal, Potato Protein, Canola Oil (Preserved with Mixed Tocopherols), Natural Flavor, Dried Potato Products, Salt, Salmon Oil (Preserved with Mixed Tocopherols), Dl-Methionine, Minerals (Zinc Proteinate, Zinc Sulfate, Ferrous Sulfate, Iron Proteinate, Copper Sulfate, Copper Proteinate, Manganese Sulfate, Manganese Proteinate, Calcium Iodate, Sodium Selenite), Vitamins (Vitamin E Supplement, Niacin, D-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Thiamine Mononitrate, Vitamin D3 Supplement, Pyridoxine Hydrochloride, Folic Acid, Biotin, Vitamin B12 Supplement), Choline Chloride, Flaxseed, Potassium Chloride, Taurine, Citric Acid (Preservative), Mixed Tocopherols (Preservative), Rosemary Extract
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Weight Feed (Approx.) 4.5kg or less up to 1 cup 4.5 - 9.1kg 1 - 1 1/2 cup 9.1 - 13.6kg 1 1/2 - 2 1/4 cups 13.6 - 18.1kg 2 1/4 - 2 3/4 cups Above guides based on daily serving.
1 Cup = 8oz. 350 Calories/Cup
The amounts in the table are intended as guidelines only. The food intake should be adjusted according to the age, weight, breed, temperature, climate and activity level of your dog. Consult a veterinarian for specific weight recommendations.
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Crude Protein (min.) 24.0% Crude Fat (min.) 10.0% Crude Fibre (max.) 4.0% Moisture (max.) 10.0% Calcium (min.) 0.8% Phosphorus (min.) 0.6% Zinc (min.) 80 mg/kg Vitamin E (min.) 50 IU/kg
Taurine* (min.) 0.3%
Omega-3 Fatty Acid* (min.) 2.0% Omega-6 Fatty Acid* (min.) 0.5% *If an item has an *, this nutrient is not recognised as an essential nutrient by the AAFCO Dog Nutrient Profiles.
Salmon & Sweet Potato (GF+LI)
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Limited Ingredient Diets
- Suitable for Adult, All Breeds
- Complete, Balanced Nutrition for Adult Dogs
- Excellent When Seeking Alternative Ingredients
- Maintains Digestive Health
- Premium Grain-Free Energy Source
- A Premium Quality Protein Source
- Supports Healthy Skin and Shiny Coat
- No Artificial Flavours or Colours
[Scroll down for Ingredients List, Feeding Guide and Guaranteed Analysis.]
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New Formula: Salmon, Menhaden Fish Meal, Sweet Potatoes, Cassava Flour, Potatoes, Sunflower Oil (preserved with Mixed Tocopherols), Brewers Dried Yeast, Flaxseed, Natural Flavor, Potato Protein, Salt, Menhaden Fish Oil (preserved with Mixed Tocopherols), Potassium Chloride, Taurine, DL-Methionine, Vitamins (Vitamin E Supplement, Niacin, D-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Thiamine Mononitrate, Menadione Sodium Bisulfite Complex, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Biotin, Folic Acid), Minerals (Zinc Proteinate, Zinc Sulfate, Ferrous Sulfate, Iron Proteinate, Copper Sulfate, Copper Proteinate, Manganese Sulfate, Manganese Proteinate, Sodium Selenite, Calcium Iodate), Choline Chloride, Dicalcium Phosphate, Citric Acid (Used As A Preservative), Rosemary Extract, Green Tea Extract, Spearmint Extract.
Old Formula: Sweet Potatoes, Salmon, Menhaden Fish Meal, Potato Protein, Canola Oil (Preserved with Mixed Tocopherols), Natural Flavor, Dried Potato Products, Salt, Salmon Oil (Preserved with Mixed Tocopherols), Dl-Methionine, Minerals (Zinc Proteinate, Zinc Sulfate, Ferrous Sulfate, Iron Proteinate, Copper Sulfate, Copper Proteinate, Manganese Sulfate, Manganese Proteinate, Calcium Iodate, Sodium Selenite), Vitamins (Vitamin E Supplement, Niacin, D-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Thiamine Mononitrate, Vitamin D3 Supplement, Pyridoxine Hydrochloride, Folic Acid, Biotin, Vitamin B12 Supplement), Choline Chloride, Flaxseed, Potassium Chloride, Taurine, Citric Acid (Preservative), Mixed Tocopherols (Preservative), Rosemary Extract
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Weight Feed (Approx.) 4.5kg or less Up to 1 cup 4.5 - 9.1kg 1 - 1 1/2 cup 9.1 - 13.6kg 1 1/2 - 2 1/4 cups 13.6 - 18.1kg 2 1/4 - 2 3/4 cups 18.1 - 27.2kg 2 3/4 - 3 1/2 cups 27.2 - 36.3kg 3 1/2 - 4 1/2 cups 36.3 - 45.4kg 4 1/2 - 5 1/4 cups Above guides based on daily serving.
1 Cup = 8oz. 350 Calories/Cup
The amounts in the table are intended as guidelines only. The food intake should be adjusted according to the age, weight, breed, temperature, climate and activity level of your dog. Consult a veterinarian for specific weight recommendations.
Adult dogs should be fed either once or twice per day. When you first start feeding Natural Balance® L.I.D. Limited Ingredient Diets® Sweet Potato & Fish Dry Dog Formula, we suggest starting with the amounts recommended in the table. Energy requirements vary with environmental conditions, temperature and activity of your dog. The amount of food should always be adjusted to suit your dog's needs.
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Crude Protein (min.) 24.0% Crude Fat (min.) 10.0% Crude Fibre (max.) 4.0% Moisture (max.) 10.0% Calcium (min.) 0.8% Phosphorus (min.) 0.6% Zinc (min.) 80 mg/kg Vitamin E (min.) 50 IU/kg
Taurine* (min.) 0.3%
Omega-3 Fatty Acid* (min.) 2.0% Omega-6 Fatty Acid* (min.) 0.5% *If an item has an *, this nutrient is not recognised as an essential nutrient by the AAFCO Dog Nutrient Profiles.
Reduced Calorie
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Brown Rice, Chicken, Chicken Meal, Potato Fiber, Rice Bran, Tomato Pomace, Beet Pulp, Pearled Barley, Salmon Meal, Chicken Fat (preserved with natural mixed tocopherols), Lamb Meal, Oatmeal, Natural Flavor, Carrots, Potatoes, Duck, Brewers Dried Yeast, Salt, Potassium Chloride, Salmon Oil, Whole Ground Flaxseed, Choline Chloride, Taurine, Natural Mixed Tocopherols, Spinach, Parsley Flakes, Cranberries, L-Lysine, L-Carnitine, Yucca Schidigera Extract, Dried Kelp, Vitamin E Supplement, Iron Proteinate, Zinc Proteinate, Copper Proteinate, Ferrous Sulfate, Zinc Sulfate, Copper Sulfate, Potassium Iodide, Thiamine Mononitrate (Vitamin B-1), Manganese Proteinate, Manganous Oxide, Ascorbic Acid, Vitamin A Supplement, Biotin, Niacin, Calcium Pantothenate, Manganese Sulfate, Sodium Selenite, Pyridoxine Hydrochloride (Vitamin B-6), Vitamin B-12 Supplement, Riboflavin (Vitamin B-2), Vitamin D-3 Supplement, Folic Acid.
Reduced Calorie Formula
- Suitable for Adult, All Breeds
- Less Calories
- Premium Quality Meats
- Supports Healthy Skin and Shiny Coat
- No Artificial Flavours or Colours
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Weight Feed (Approx.) 4.5kg or less 1/2 - 1 cup 4.5 - 9.1kg 1 - 1 1/2 cup 9.1 - 13.6kg 1 1/2 - 2 1/2 cups 13.6 - 18.1kg 2 1/2 - 3 cups 18.1 - 27.2kg 3 - 3 3/4 cups 27.2 - 36.3kg 3 3/4 - 4 3/4 cups 36.3 - 45.4kg 4 3/4 - 5 3/4 cups Above guide based on daily serving.
1 Cup = 8oz. 330 Calories/Cup
The amounts in the table are intended as guidelines only. The food intake should be adjusted according to the age, weight, breed, temperature, climate and activity level of your dog. Consult a veterinarian for specific weight recommendations.
For a more detailed guide when feeding working and older dogs, click here.
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Crude Protein (min.) 18.0% Crude Fat (min.) 8.0% Moisture (max.) 10.0% Omega-3 Fatty Acid* (min.) 0.3% Omega-6 Fatty Acid* (min.) 1.7% *If an item has an *, this nutrient is not recognised as an essential nutrient by the AAFCO Dog Nutrient Profiles.
Chicken & Salmon (GF)
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This savory grain-free entrée features high-quality chicken and salmon mixed with wholesome vegetables and fruit including peas, carrots, cranberries, and more. Served in a tasty gravy, this platefull of goodness has complete & balanced nutrition for all breeds of adult cats.
Your cat will love to lap up and devour the delicious meal inside our Platefulls® Chicken & Salmon Formula in Gravy Cat Pouch!
Platefulls Formula
- Wet Cat Food
- Suitable for Adults, All Breeds
- Complete & Balanced Nutrition for All Breeds of Adult Cats
- Made with High-Quality Ingredients
- Grain-Free Formula
- Healthy Blend of Vegetables and Fruit
- No Artificial Flavors, Colors, or Preservatives
- Each pouch weighs 85g
[Scroll down for Ingredients List, Feeding Guide and Guaranteed Analysis.]
Salmon
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Our Ultra Premium Salmon Canned Cat Formula offers complete and balanced nutrition for all breeds and life stages from kittens to adult cats. Formulated to be highly digestible, this formula’s unique mix of high-quality fish, vegetables, and energy sources has a taste and texture your cat will love!
Salmon Formula
- Wet Cat Food
- Suitable for All Life Stages, All Breeds
- Complete and Balanced Nutrition
- Made with Premium Protein Sources
- Formulated for High Digestibility
- No Artificial Flavours, Colours or Preservatives
- Each can weighs 156g
[Scroll down for Ingredients List, Feeding Guide and Guaranteed Analysis.]
Salmon & Legume - Semi-Moist (GF)
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Made with premium salmon, peas & garbanzo beans, Belly Bites™ Salmon & Legume Semi-Moist Treats are delicious, chewy treats that are baked with flavor and nutrition. Great for all breeds and life stages from puppies to adults, these tasty grain-free treats satisfy the belly with goodness and love!
Belly Bites Semi-Moist Treats
- Semi-Moist Dog Treats
- Suitable for All Life Stages, All Breeds
- Premium Ingredients
- Meaty Taste & Chewy Texture
- No Soy, Corn, or Wheat
- Grain-Free
[Scroll down for Ingredients List, Feeding Guide and Guaranteed Analysis.]
Salmon, Tuna, Chicken & Shrimp (GF)
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This savory entrée features premium salmon, tuna, chicken and shrimp mixed with vegetables and fruit including peas, carrots, potatoes, and cranberries. Scientifically designed to support the needs of adult indoor cats, this grain-free diet is also served in a tasty gravy.
Your cat will love to lap up and devour the delicious meal inside our Platefulls® Indoor Salmon, Tuna, Chicken & Shrimp Formula in Gravy Cat Pouch!
Indoor Platefulls Formula
- Wet Cat Food
- Suitable for Adults, All Breeds
- Complete & Balanced Nutrition for All Breeds of Adult Cats
- Made with High-Quality Ingredients
- Grain-Free Formula
- Healthy Blend of Vegetables and Fruit
- No Artificial Flavors, Colors, or Preservatives
- Each pouch weighs 85g
[Scroll down for Ingredients List, Feeding Guide and Guaranteed Analysis.]
Turkey & Salmon (GF)
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This savory entrée features premium turkey, salmon, and chicken mixed with vegetables and fruit including peas, carrots, potatoes, and cranberries. Scientifically designed to support the needs of adult indoor cats, this grain-free diet is also served in a tasty gravy.
Your cat will love to lap up and devour the delicious meal inside our Platefulls® Indoor Turkey, Salmon & Chicken Formula in Gravy Cat Pouch!
Indoor Platefulls Formula
- Wet Cat Food
- Suitable for Adults, All Breeds
- Complete & Balanced Nutrition for All Breeds of Adult Cats
- Made with High-Quality Ingredients
- Grain-Free Formula
- Healthy Blend of Vegetables and Fruit
- No Artificial Flavors, Colors, or Preservatives
- Each pouch weighs 85g
[Scroll down for Ingredients List, Feeding Guide and Guaranteed Analysis.]
Ultra Premium
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Chicken Meal, Brown Rice, Chicken, Oat Groats, Chicken Liver, Chicken Fat (preserved with mixed tocopherols), Salmon Meal, Natural Flavor, Menhaden Oil, Pea Fiber, Oat Hulls, Salt, Potassium Chloride, DL-Methionine, Choline Chloride, Minerals (Zinc Amino Acid Chelate, Zinc Sulfate, Ferrous Sulfate, Iron Amino Acid Chelate, Copper Sulfate, Copper Amino Acid Chelate, Sodium Selenite, Manganese Sulfate, Manganese Amino Acid Chelate, Calcium Iodate), Taurine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), L-Tryptophan, Vitamins (Vitamin E Supplement, Niacin, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Pyridoxine Hydrochloride, Riboflavin Supplement, Biotin, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement), Citric Acid (preservative), Mixed Tocopherols (preservative), Dried Cranberries, Dried Blueberries, L-Lysine, Dried Kelp, Dried Yucca Schidigera Extract, Rosemary Extract.
Ultra Premium Formula
- Suitable for All life stages, All breeds
- Complete and balance nutrition
- Helps maintain healthy heart and eyes
- Supports neural development
- Aids with strong immune function
- Helps maintain digestive health
- Supports muscle development and maintenance
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Weight Feed (Approx.) 1.8kg or less up to 3/8 cup 1.8 - 3.2kg 3/8 - 2/3 cup 3.2 - 4.5kg 2/3 - 3/4 cup 4.5 - 5.9kg 3/4 - 7/8 cup 5.9 - 7.3kg 7/8 - 1 cup Above guide based on daily serving.
1 cup = 8oz.
These feeding guidelines are suggested only. Feeding amounts may vary by breed, activity level, temperament and climate. Amounts are recommended for an average cat with normal activity.
Original Ultra® Whole Body Health® Chicken Meal & Salmon Meal Dry Cat Formula can be fed once a day, twice a day, or free choice. Remember, as indoor cats tend to be less active, do not overfeed your cat. Adjust feeding guidelines according to your cat’s age, activity level, and environment.
Kittens should be fed free choice to promote healthy weight growth and adequate weight gain. To encourage consumption, newly weaned kittens can be offered food moistened with warm water.
When switching your cat’s diet, we recommend that it be done gradually over a 5–7 day period. Keep fresh water available at all times. See your veterinarian regularly.
Calorie Content (calculated): 3,730 kcal/kg or 400 kcal/cup Metabolisable Energy. The calories can vary slightly over time due to naturally occurring variation in ingredients, processing and analyses.
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Crude Protein (min.) 34.0% Crude Fat (min.) 17.0% Crude Fibre (max.) 3.0% Moisture (max.) 10.0% Taurine (min.) 0.15% Calcium (min.) 1.2% Phosphorus (min.) 1.0% Vitamin E (min.) 100IU/kg Ascorbic Acid (Vitamin C)* (min.) 200mg/kg Eicosapentaenoic Acid (EPA) & Docosahexaenoic Acid (DHA)* (min.) 0.35% Omega-6 Fatty Acid* (min.) 2.5% Omega-3 Fatty Acid* (min.) 0.5% *If an item has an *, this nutrient is not recognised as an essential nutrient by the AAFCO Cat Nutrient Profiles.
Dick Van Patten's Natural Balance® Original Ultra Whole Body Health® Chicken Meal & Salmon Meal Dry Cat Formula is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for All Life Stages.