Free Shipping across Peninsular Malaysia on orders above RM100*

Free Shipping across Peninsular Malaysia on orders above RM100*



The inception chicken recipe is created with animal protein first to meet your canine’s companions needs. It contains no potatoes, legumes, corn, wheat, or soy. 

The chicken in the inception chicken recipe comes from the rolling hills of Minnesota, cage-free, thus having a positive effect on your dog’s food. The oats used in inception come from the pristine oat fields of Canada. Oats are high in fiber and contain antioxidants, vitamins, and minerals, all working together to promote and maintain the health and well-being of your dog.

Lastly, the millet and milo we use are grown in the vibrant green farmlands of North Dakota, harvested with care by local farmers and prepared to meet the high standards that your dog deserves. Millet is also a healthy source of carbohydrates for most dogs and is easy to digest.

Inception Chicken Formula

  • Dry Dog Food
  • Suitable for All Lifestages, Except Growth of Large Breed Dogs
  • Free of Corn, Potato, Legume, Wheat and Soy
  • 70% Animal Protein Ingredient
  • Healthy Grains like Oats, Millet and Milo

[Scroll down for Ingredients List, Feeding Guide and Guaranteed Analysis.]

  • Chicken, Chicken Meal, Oats, Millet, Chicken Fat (Mixed Tocopherol Preserved), Milo, Ground Flaxseeds, Natural Flavor, Calcium Carbonate, Dicalcium Phosphate, Salt, Potassium Chloride, Taurine, Choline Chloride, L-Carnitine, Vitamins (Vitamin A Acetate, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, D-Calcium Pantothenate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate).

  • Weight Daily Feed*
    4.5kg or Less 1/4 -3/4 Cup
    4.5kg - 9.1kg 3/4 - 1 1/2 Cups
    9.1kg - 13.6kg 1 1/2 - 2 Cups
    13.6kg - 18.1kg
    2 - 2 1/4 Cups
    18.1kg - 27.2kg
    2 1/4 - 3 1/4 Cups
    27.2kg - 36.3kg
    3 1/4 - 4 Cups
    36.3kg - 45.4kg
    4 - 4 3/4Cups

    Above guide based on daily serving.

    Inception® Chicken Recipe for dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) for all life stages except the growth of large size dogs (70 pounds or more as an adult).

    *Standard 8-fluid ounce measuring cup.

    Puppy – Feed up to twice the amount per day
    Gestation & Lactation – Feed up to three times the adult amount per day

    When switching your dog’s diet, we recommend that it should be done gradually over 5-7 days, increasing the amount each day with the present diet as sudden change in diet may result in digestive disturbances.

  • Nutrient
    Dry Matter
    Crude Protein (min) 25%
    Crude Fat (min) 15%
    Crude Fibre (max) 6%
    Moisture (max)
    Calcium (min) 1.2%
    Phosphorous (min) 1.1%
    Total Omega-6 FA (min)
    Total Omega-3 FA (min) 0.50%
    Taurine (min)
    0.20 %

    3,690 kcal per kg, 406 kcal per cup

Related Items